Director of The Pop-Up Co.
Chloe Reschke-Maguire established the The Pop-Up Co. in 2016. She has over 12 years marketing, events and sponsorship management experience, working in the start-up, small business and not for profit sector.
Chloe founded Yelp in Adelaide from 2012-2014. During this time she observed how brand activations and events can help small businesses engage new and existing customers. She created over 50 buzz-worthy, sponsored events for between 10 and 200 people, promoting the best local businesses in Adelaide (think 200 person tasting festivals, MYO 10 person pizza nights with a pizza bar owner, DIY floral arranging classes in a florist, hosting Adelaide’s largest burlesque class in history, pirate parties, croquet get togethers and more. Additionally, she hosted unique brand activations and marketing campaigns in partnership with Adelaide Fringe Festival, SALA Festival, Adelaide City Council and Royal Adelaide Show.
Chloe also has first hand experience in pop-up shop marketing and management. From 2014-2016 Chloe was Renew Adelaide‘s Marketing & Partnerships Manager; supporting start-ups to launch and promote their business in vacant properties across SA.
The Pop-Up Co. stems from Chloe’s passion for creating entertaining events and marketing campaigns that live beyond a hashtag or a like, and instead create meaningful connections (and sales) between brands and their customers.