Our Team

Director of The Pop-Up Co.

Chloe Reschke-Maguire established the The Pop-Up Co. in 2016. She has over 12 years events, project management and marketing experience, working in the start-up, small business and not for profit sector.

Chloe founded Yelp in Adelaide from 2012-2014. During this time she observed how brand activations and events can help small businesses engage new and existing customers. She created over 50 buzz-worthy, sponsored events for between 10 and 200 people, promoting the best local businesses in Adelaide and working in partnership with organisations like the Adelaide Fringe Festival, SALA Festival, Adelaide City Council and Royal Adelaide Show.

Chloe also has first hand experience in pop-up shop marketing and management. From 2014-2016 Chloe was Renew Adelaide‘s Marketing & Partnerships Manager; supporting start-ups to launch and promote their business in vacant properties across SA.

The Pop-Up Co. stems from Chloe’s passion for curating bespoke events and brand activations in South Australia, bringing a creative eye and focussed brain to any event or pop-up activation.