Humans today have a shorter attention span than a goldfish. It is little wonder therefore, that it is difficult… ooo shiny… to attract and engage people in community consultation. Audiences have become sceptical of institutionalised community engagement but they have not switched off entirely…
As featured on Eventbrite Australia’s weekly blog. At a glance a VIP launch is a perfectly sound idea. You invite a bunch of people over, toast your success and ask guests to #socialmedia so their FOMO friends rush out and buy what you’re selling.
As featured on Eventbrite Australia’s weekly blog. Don’t be ashamed, we’ve all experienced that burning desire to be one of the “cool kids”. From the school yard to festival market stall, we’ve all ached for the attention of the modern style makers.
The online and offline world of shopping is now as cluttered a place as a cat lady’s lounge room. It is a chaotic, noisy and often confusing and customers are switching off. It is time to break free, bring your business to the people and pop-up where they least expect.